Now and Later® | Ferrara

Linger over the tale of our timeless taffy-like treats.

Products

Now and Later® Original

Now and Later® Chewy

Now and Later® Morphs

Keep Treating Yourself

Learn more about the Now and Later® brand and its portfolio.

Explore the Now and Later® Brand Website

Delightfully Tangy. Brightly Sweet.

Now and Later® candy has been delivering long-lasting flavor since 1962. With a unique combination of hard candy toughness and soft candy chew, it quickly became a favorite for those who wanted to "enjoy some now and save some for later." In recent years, the brand has been revitalized with new formats like Now and Later® Chewy and Now and Later® Morphs.

Explore More Brands

Nos marques

Un portefeuille de marques aussi diversifiées que délicieuses.

Laffy Taffy®

Unwrap a good laugh as you learn about candy’s funniest brand.

Lemonhead®

Uncover the origin story of the classic lemon flavor that has charmed candy lovers for generations.

Funables®

Unleash a world of play with the story behind our fun-filled fruit snacks and gummies.