The One Where Brach's® Introduces Limited - Edition FRIENDS Conversation Hearts for Valentine's Day
CHICAGO, January 18th, 2023 / PRNewswire
Oh My Gawd! BRACH'S, America's #1 conversation heart brand*, is making Valentine's Day moments sweeter by introducing limited-edition FRIENDS Conversation Hearts, together with Warner Bros. Discovery Global Consumer Products. Could this BE any sweeter?
With messages featuring 26 iconic FRIENDS quotes and references – such as "UR MY LBSTR," "MOO POINT," and, of course, "ON A BREAK" – these treats offer an easy way to spark connection and conversation amongst "friends" this season. The packs include a delicious new blend of Watermelon, Strawberry, Blueberry, Pineapple, Cherry and Orange flavors – perfect for Valentine's Day exchanges, baking, decorating or gifting.
"BRACH'S Conversation Hearts and FRIENDS are both cultural symbols that have been beloved for generations, so this collaboration felt like a natural fit," said Chad Womack, Director of BRACH'S Seasonal Marketing at Ferrara Candy Company. "BRACH'S Conversation Hearts embody all that is special about Valentine's Day, giving fans a meaningful way to connect through short, sweet messages. We're proud to own that tradition each year and are excited to bring people together by offering this twist on our classic hearts inspired by one of the most iconic pop culture representations of friendships – FRIENDS."
For those who don't want to "PIVOT" from Valentine's Day tradition, BRACH'S fan-favorite classic Conversation Hearts are available nationwide alongside the limited-edition FRIENDS Conversation Hearts. Find them at grocery stores, convenience stores and mass-market retailers nationwide today!
While "Joey doesn't share food," BRACH'S certainly does! Show how you share BRACH'S Conversation Hearts with friends, family and loved ones this Valentine's Day by posting on social media, tagging @BrachsCandy. For Valentine's Day recipe inspiration, visit Brachs.com.
*SOURCE: IRI Market Advantage Total US MULO+C: 8 WE 02.20.22
About BRACH'S® Conversation Hearts:
BRACH'S, America's #1 Conversation Hearts and Valentine's Day Sugar Candy brand*, offers a variety of iconic product forms, shapes, textures and flavors perfect for any occasion. Conversation Hearts have been an important piece of BRACH'S almost 120-year long legacy of making moments sweeter. The perfect treat for snacking, baking, decorating or gifting during Valentine's Day, BRACH'S Tiny Conversation Hearts, BRACH's Large Conversation Hearts and BRACH'S Wisecracks Conversation Hearts are available at grocery stores, drug stores and mass-market retailers nationwide. To learn more, visit www.brachs.com. The latest information throughout the season can also be accessed on BRACH'S on Facebook, Instagram, and Pinterest.
About Warner Bros. Discovery Global Consumer Products:
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery Global Brands and Experiences, extends the company's powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.' film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
About Ferrara®
For more than 115 years, Ferrara has created sugar confections that enable moments of sweetness, celebration, and connection for candy lovers of all generations. Today, the company is the #1 sugar confectioner in the United States⁺. Ferrara boasts a passionate team of more than 8,200 employees creating and delivering hundreds of products sold under 20 popular brands like Brach's®, Jelly Belly®, NERDS®, SweeTARTS®, Laffy Taffy®, and Trolli® to more than 66 million U.S. households annually and popular Dori snacking products under brands such as Dori, Pettiz, Gomets, and Yogurte 100 for more than 40 countries worldwide. Ferrara's success in industry-leading innovation has been driven by deep consumer insights, strong retailer co-creation and partnerships, and a dedication to diversity of thought, experience, and people. A privately held company, Ferrara has its global headquarters in Chicago and an operational network of more than 27 locations around the world that includes manufacturing, distribution, sales, and R&D facilities. The company has a close relationship with the Ferrero Group as a related company which provides industry partnership and collaboration opportunities. Learn more at www.ferrarausa.com or www.linkedin.com/company/ferrara.
