Responsible Marketing
At Ferrara®, we believe in integrity, transparency, and respect for our consumers. These values guide our dedication to ethical and responsible marketing practices.
Ensuring Ethical Compliance
Our marketing materials undergo a rigorous internal review process to ensure they align with our ethical standards and comply with regulatory requirements. We regularly review our practices to stay up-to-date with legal requirements and advertising regulations.
Responsible Advertising to Consumers
Ferrara firmly believes that candy companies should target their advertising only to audiences who understand the difference between treats and nutritional food. For this reason, we do not market or advertise to children under age 13. We adhere to the guidelines set by the Children’s Food and Beverage Advertising Initiative (CFBAI) of the Better Business Bureau (BBB) and voluntarily participate in CFBAI's oversight and annual auditing, as well as submit an annual report analyzing the details of our compliance.
Transparent Communication
Our advertising is designed to communicate information clearly and accurately. All claims about our products are substantiated by factual data and provide transparent information so that consumers can make informed choices. In the U.S., we voluntarily place nutrition facts on the front of our packaging for consumer convenience.
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Our Responsibility
Explore the guidelines that ensure the safety and well-being of our consumers and our team members.
Product Quality & Safety
Through comprehensive protocols, we ensure all of our products meet the highest standards of quality and safety.
Human Rights
We believe everyone prospers when human rights are upheld and honored through fair labor practices and safe working conditions.
Policies & Positions
View the policies and positions that set our standards and help us navigate complex challenges.