Packaging

We Want to Be the Total Package

Tearing into your favorite candy is pure joy. We want to make sure it’s good for the planet, too. Our sustainable packaging strategy focuses on reducing waste while protecting product quality. By rethinking how we design our packaging, we're doing our part to keep the magic of candy alive for generations to come.

The Challenge — And Why It Matters

While packaging plays an important role in the quality and freshness of our products, we also need to consider its environmental impact at end of life. As we design our packaging, we’re balancing sustainability with the need to protect the quality and taste you expect. Through innovation and partnerships with others in the industry, we’re working to reduce our footprint without losing what makes our products great.

Our packaging journey

Our Momentum

We're making significant strides toward our ambitious goals. Here are some of the impactful achievements we've already made in our packaging journey:

Black Forest®

In 2021, Black Forest® proudly became the early mover in the gummy and fruit snack category to make a purpose-led pledge for sustainability. It was the first of our brands to transition from multi-material non-recyclable film to mono-material recycle-ready film.

Design for Recycle Roadmap

Ferrara® brands are transitioning to film that is designed to be recycled through a thoughtful, phased plan. Store drop-off is currently the only recycling option for flexible packaging at scale and enables consumers to recycle the packaging at their local participating retail location. It also carries a lower carbon footprint than more rigid packaging.

How2Recycle®

We partner with the How2Recycle® program to provide candy lovers with clear, easy-to-follow instructions on how to properly dispose of our packaging.

Going Classic

Our iconic movie theater boxes are crafted from recyclable paperboard. We've started exploring the use of paperboard in product lines that have historically relied on plastic.