Linger over the tale of our timeless taffy-like treats.

Delightfully Tangy. Brightly Sweet.

Now and Later® candy has been delivering long-lasting flavor since 1962. With a unique combination of hard candy toughness and soft candy chew, it quickly became a favorite for those who wanted to "enjoy some now and save some for later." In recent years, the brand has been revitalized with new formats like Now and Later® Chewy and Now and Later® Morphs.

Buy Now

Products

Now and Later® Original
Now and Later® Chewy
Now and Later® Morphs

Keep Treating Yourself

Learn more about the Now and Later® brand and its portfolio.

Explore the Now and Later® Brand Website
Instagram Facebook