New Trolli® Sour Electric Crawlers™ Add a Sour Spark to the Candy Aisle
Get ready to shock your tastebuds. Trolli® is putting an electrifying sour spin on its family of multi-flavored gummies with the introduction of Trolli® Sour Electric Crawlers™ featuring never-before-seen flavors and a unique swirling pattern. The gummi candy brand is known for its neon brite colors, bold flavors, and rule-bending approach to sour gummies.
The delicious candy features two mouth-puckering flavors and vibrant colors zapped together in each soft and chewy gummi worm, offering an unexpected twist on the classic Trolli experience that provides a thrill in every bite.
"We spoke directly with Trolli fans when developing this new product, and we believe the combination of our signature neon colors and delicious, yet unexpected fruit flavors will make these gummies a new fan favorite," said Hope Hruska, Brand Manager at Trolli. "Our consumers are seeking more unconventional candy offerings and this new innovation delivers on that with two tasty flavors and bold, eye-catching colors in every Trolli crawler that fans won't be able to get enough of."
Trolli Sour Electric Crawlers have a unique combination of worldly flavors inspired by market trends among consumers and come in three tantalizing flavor combinations, including:
- Refreshing blend of Strawberry Watermelon
- Tangy sweetness of Blueberry Lemonade
- Exotic twist of Dragon Fruit Mango, a trending flavor that's new to the gummi category
Starting November 1, fans can take their tongues on a shockingly sweet and sour joy ride when Trolli Sour Electric Crawlers make their electrifying debut at 7-Eleven stores nationwide. As one of the largest convenience store chains in the United States, 7-Eleven provides widespread accessibility for candy lovers to indulge in this exciting new treat. The product will expand to additional retailers in December. Trolli Sour Electric Crawlers are available in 4.25oz and 6.3oz packs for a suggested retail price between $1.99 and $2.79. Price and pack size availability may vary.
For more information on the full line of Trolli products, visit www.Trolli.com.
About Trolli®
Trolli® has been at the helm of the beloved gummi worm candy craze for decades, having invented the now famous gummi worms more than 30 years ago. Trolli is led by breakthrough innovations, like Sour Bursting Crawlers™ and Sour Duo Crawlers™ and includes its classic Sour Brite Crawlers®, Sour Brite Crawlers® Very Berry, Sour Brite Octopus®, Peachie O's®, and more. The brand was recently named one of Gen Z consumers favorite brands**, and it continues to resonate with consumers through thrilling campaigns and partnerships, like a recent collaboration with PUBG: BATTLEGROUND. To learn more about Trolli, visit trolli.com, or follow along on TikTok and Instagram.
**Source: Morning Consult "Gen Z's Favorite Brands Report 2022"; Gen Z Adults (ages 18 to 25); September 2022
About Ferrara®
For more than 115 years, Ferrara® has created sugar confections that enable moments of sweetness, celebration, and connection for candy lovers of all generations. Today, the company is the #1 sugar confectioner in the United States*. Ferrara boasts a passionate team of more than 7,500 employees creating and delivering hundreds of products sold under 20 popular brands like Brach's®, Jelly Belly®, NERDS®, SweeTARTS®, Laffy Taffy®, and Trolli® to more than 66 million U.S. households annually and popular Dori snacking products under brands such as Dori, Pettiz, Gomets, and Yogurte 100 for more than 40 countries worldwide. Ferrara's success in industry-leading innovation has been driven by deep consumer insights, strong retailer co-creation and partnerships, and a dedication to diversity of thought, experience, and people. A privately held company, Ferrara has its global headquarters in Chicago and an operational network of more than 27 locations around the world that includes manufacturing, distribution, sales, and R&D facilities. The company has a close relationship with the Ferrero Group as a related company which provides industry partnership and collaboration opportunities. Learn more at www.ferrarausa.com or www.linkedin.com/company/ferrara-.
*Source: Circana Market Advantage Total US MULO+C: Latest 52 Weeks WE 9.10.23
